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Research reports

ICC/ESOMAR international code of marketing and social research practice (Spanish)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
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Citation

B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-spanish-


Research reports

ICC/ESOMAR international code of marketing and social research practice (French)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
May 3, 1995
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Citation

B.V. and B.V. (1995a, May 03). ICC/ESOMAR international code of marketing and social research practice (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-french-


Research papers

A database approach to the analysis of complex qualitative research data

It is argued in this paper that the use of text-databases implies a cost-effective and rational use of transcripts from broadly based qualitative studies. Special attention is drawn to the possibility of querying the data by means of an automatically...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Simon Ulrik Kragh
September 1, 1994
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Citation

Kragh, S. U. (1994a, September 01). A database approach to the analysis of complex qualitative research data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-database-approach-to-the-analysis-of-complex-qualitative-research-data


Research papers

ABC's people & products marketing & research services system

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Richard Montesano
May 1, 1994
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Citation

Montesano, R. (1994a, May 01). ABC's people & products marketing & research services system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/abc-s-people-products-marketing-research-services-system


Research papers

ANALYST

This paper describes ANALYST, a knowledge-based system for analyzing panel data. ANALYST supports product managers and market researchers in analyzing market data, helping them in the primary problems of marketing decision making: detecting...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Alf Zimmer, Josef F. Krems, Stefan Krischker, Armin Hartinger, Heinz Wontorra
June 15, 1993
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Citation

Zimmer, Krems, Krischker, Hartinger and Wontorra (1993a, June 15). ANALYST. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analyst


Research papers

New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball

Within market research, as in the social sciences generally, qualitative research is increasingly recognised as the only possible route to certain kinds of information. We argue that, rather than grafting isolated pieces of new technology onto the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Peter Stratton, Roger Sivlter
June 15, 1993
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Citation

Stratton and Sivlter (1993a, June 15). New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-technology-new-paradigms-and-the-attributional-cloak-qualitative-research-shall-go-to-the-scientific-ball


Research papers

Quality methods, quality results! An axiom

Since 1963 the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. The purpose has been to understand and improve television audience measurement in order to increase the accuracy and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Nicholas P. Schiavone
June 15, 1992
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Citation

Schiavone, N. P. (1992a, June 15). Quality methods, quality results! An axiom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-an-axiom


Research papers

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Charles Galsworthy
June 15, 1991
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Citation

Galsworthy, C. (1991a, June 15). (Data + data) × intelligence= Information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-data-data-intelligence-information


Research papers

Preventing childhood diseases

This paper is a case history, describing research carried out for the Department of Health in England. The research was designed to find out why, when safe and effective vaccines were available, many children in our society remained unprotected by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Jenny Turtle, Martin van Staveren
June 15, 1991
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Citation

Turtle and van Staveren (1991a, June 15). Preventing childhood diseases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/preventing-childhood-diseases